Align Your People with Your Purpose
The Brand and Culture Alignment Tool

Why BCAT? 

Each voice within your organization is important. Collectively consider each perspective and develop a Role Target - this identifies your company's purpose.  

  • Align your Leadership Team to focus their creativity and drive on the things that really matter to your organization

  • Integrate your marketing and sales Teams around a cohesive and compelling message

  • Develop content marketing programs that connect emotionally as well as cognitively with the community you serve

  • Align your employees' day-to-day behavior to consistently deliver the best possible customer experience

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