What is marketing? In short – it’s everything. It’s what you say and how you say it. It’s where you say it -- from the first hello when a client calls your office to a prospect visiting your website. It’s the experiences you create which differentiate you from the competition.
Marketing is much like how you serve your clients. As their trusted advisor, you and your team work tirelessly to establish their financial goals, ultimately working to implement a plan for them and their family. You continuously monitor that plan for both short-term and long-term goals and when conditions change, you tweak that plan to stay focused on the goal. Marketing works with those very same principles.
Join us next time for Part II as we discuss the many ways in which you can structure an effective marketing strategy for your business.